Creating safe inclusive environments on the sports field for kids to learn and grow

Teaching Character through S.O.C.C.E.R.

At the core of the Pure Game model is the S.T.A.R. (Stop, Think, Act, Reflect) process, a decision-making process for responsible and moral thinking. The S.T.A.R. process develops and improves self-confidence, self-esteem, and positive attitudes; equipping kids with a valuable processing tool to work-through challenging situations, setting and achieving realistic goals, and understanding the importance of healthy lifestyle choices.

While engaging in a variety of field activities and games, children learn to STOP an activity or behavior, THINK and assess the consequences of their ACTIONS, and learn the critical process of REFLECTion. We use this process to help children understand what is, or is not, working for them in any given situation, allowing them to make better choices in the future.

We use a modified form of soccer, and other adaptive sports-based activities to deliver our S.O.C.C.E.R. curriculum. Through these activities we create an experiential learning environment that helps with understanding, implementation, and provides immediate feedback for the children.


The S.O.C.C.E.R. curriculum teaches the core values of Self-Control, Optimism, Compassion, Cooperation, Encouragement, Respect, and Responsibility.


By creating a fun, attractive space for children to become active and engaged we,

  • Improve School Climate
  • Decrease playground scuffles
  • Increase school attendance
  • Decrease Principal office referrals
  • Increase levels of physical activity

We achieve this by,

  • By creating safe environments where children feel they belong, can be physically active, and learn life skills.
  • Develop the whole child by engaging the natural play cortex within the child’s brain.
  • Make it fun – In fact fun is the number one reason for kids getting involved with a sport.
  • Teach kids to be self-confident, resilient, and equip them to make positive life choices.